Training & Certification

The most effective training for winning both government and commercial business available in the industry today. 

Coming soon - Writing Winning Proposals  July 18-19

"Brilliant workshop, extremely useful techniques which I'm looking forward to implementing in my workplace!"


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Writing Winning Proposals  July 18-19

An APMP approved training course, for €1290.00 including  VAT. 

This virtual instructor-led training course is delivered over 2 days.  It has been proven to teach bid and proposal managers and contributors a systematic approach to bid and proposal development.

Few people have been formally trained in how to develop and write a good proposal. Sadly,  great solutions often fail to win because of poorly developed and written proposals.  


Shipley’s Writing Winning Proposals workshop has been proven to teach bid and proposal team members a repeatable, systematic approach to proposal preparation, for better customer responsiveness, for a lower cost.

This virtual instructor-led training course offers the same learning as the traditional two-day face-to-face training offers.  It is delivered remotely, in four instructor-led modules, over a two-day period.  It includes both discussion opportunities and group-based virtual exercises.

Participants on this training course receive access to an electronically published version of Shipley’s award-winning Proposal Guide.

The training course teaches principles of proposal development that can be tailored and applied to all types and sizes of opportunity.

Topics covered include:

  • Understanding customer Hot Buttons
  • Understanding the seven attributes of good proposals
  • Using the Shipley Bidder Comparison Matrix to understand your competitive position
  • Defining proposal strategy using Strategy Statements
  • Maximising evaluation scores through succinct and structured writing
  • Presenting your key messages using Theme Statements
  • Using reviews pragmatically to increase your chance of winning and share learning

The training course will benefit all those who are involved in developing and contributing to proposals and have great solutions that deserve to win.

Maintaining your APMP certification level
Each level of APMP certification requires that you maintain your credentials through ongoing professional development, measured in Continued Education Units (CEUs).

This training course has been assessed by the APMP and attending it will earn you 9 CEUs.


The price is €1290.00, including VAT where appropriate.  Unless otherwise agreed in writing with an appropriately authorised Shipley representative, this should be paid for in advance of the receipt of the training course.

Terms of business including cancellations and transfers

Our terms of business can be found in more detail here.

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In-house, off-site, on-line or on-demand, you can get the training your team needs from Shipley. Most clients make use of our comprehensive curriculum of public workshops, designed to provide your proposal teams with the skills, tools, and hands-on training needed to improve win rates. Covering:

Writing Winning Proposals

Bid Management & Coordination Essentials

APMP Certification

Business Development Boot Camp

Winning Pitches

Terms of business including cancellations and transfer

Terms of Supply of Training Services Policy

This page (together with the documents referred to on it) tells you the terms and conditions on which we supply any of the training services (Training Services) listed on our website (our site) to you. Please read these terms and conditions carefully and make sure that you understand them, before ordering any Training Services from our site. You should understand that by ordering any of our Training Services, you agree to be bound by these terms and conditions.


You should print a copy of these terms and conditions for future reference. is a site operated by Shipley Wins Ireland Limited (“We”). We are registered in Ireland  under company number 751660 and have our registered office at Inveria House, 7 Henry Street, Limerick. V94 YC2H.

At Shipley we endeavour to treat all our clients and delegates fairly and respectfully. We operate the following simple terms and conditions to allow us to do that. These terms and conditions are applicable to all bookings and purchases of training products whether on open or in-house training courses, delivered virtually or physically.


We retain copyright over all of our work and materials how so ever provided or distributed. Unauthorised distribution or reproduction is forbidden. Other than with static photographs, it is forbidden for delegates to record any part of any training programme either by audio or video means. Should you require use of our materials please contact us first.


We reserve the right to use feedback and comments from training courses in future marketing collateral, on our website or in social media. However, the identity of individual delegates and organisations will not be disclosed without Shipley obtaining specific consent.


Although specific venues and trainers are allocated to each training programme, we reserve the right to change these at any point in time. In the unlikely event that a venue needs to be changed for any reason, you will either be informed during the normal process of sending out joining instructions, or if a change occurs after joining instructions have already been sent, by a form of communication requiring a confirmed response from you.


When the training course is to be delivered physically, at a venue, the number of participants in the workshop should be maximum sixteen (16) and minimum eight (8).

When the training course is to be delivered virtually, the number of participants in the workshop should be maximum twelve (12) and minimum six (6).

You should agree with Shipley the planned number no later than ten (10) working days prior to the workshop start date.  This planned number of participants will be used as a basis for workshop preparation.  Any increase to the planned number should be advised to Shipley as soon as possible, but no later than 2 full working days prior to the first day of the training event. You are asked to acknowledge that numbers above the maximum may jeopardise any agreed aims and objectives of the training course.


While not anticipated due to the virtual nature of the delivery, any out-of-pocket expenses will be recharged and added to the base cost including trainer travel (including car mileage at 60c per km), flights, hotels, meals, shipping, and any other applicable costs.

Payment terms for Open training courses are immediate or no later than the commencement of the training event.  Pre-work, training materials or reference manuals will not be provided until payment in full is received.

Payment terms for in-house training events are 30 days from date of invoice or as otherwise agreed in writing at the time of booking.

Payments may be made by bank transfer or approved credit and debit cards, without deduction. Should payment not be received to terms Shipley may, unilaterally but with notice, cancel bookings. Please note that bookings made and not attended are still due in full and the booking cannot be transferred to another date. However, changes may be made to paid bookings on the terms provided below.


Should you wish to postpone or cancel a training course, the following terms will apply. Terms apply to all courses and events booked, whether delivery is to take place physically or virtually.

To provide the highest quality service, Shipley reserves and allocates trainers who begin preparation to perform the requested services as scheduled. You should review training schedules and contact Shipley regarding any necessary postponement or cancellation requests no later than ten (10) working days in advance, to avoid incurring charges as listed below.

The amount charged is based on a percentage of either the agreed price for the training course or, in the event that the training course is being charged for on a per participant basis, the cost for the minimum number of participants.

Prior to 30 working days                         – No Fee

Between 29 and 16 working days        – 60%

Between 15 and 11 working days        – 80%

Between 10 and 0 working days          – 100%

A working day is a Monday to Friday excluding public holidays.


For cancellations received up to 14 days after registration you are entitled to a full refund unless you have accessed the Shipley training platform and/or materials. Thereafter your registration fee is forfeit in full and any request to transfer your registration or nominate another person to take your place is at Shipley’s discretion and will only be considered for the next scheduled training course.  All transfers are made subject to availability on the new course date.

Should a cancellation need to be made by us at any stage we will offer you a transfer onto another training course free of charge or a full refund (based on how it was originally paid for).


Where there are bad weather or travelling conditions at the time of the course, no claim can be made for inability to attend should the course otherwise run as intended.

The risk posed by the Covid-19 Pandemic (“Coronavirus”) and the associated impact this might have on the delivery of the Services.  Shipley shall have no liability for any failure or delay in providing these Services due to Government restrictions and/or contributed to by the spread of Coronavirus.


For in-house training courses, where cancellation of any event is enforced upon us by force majeure, the fault of a supplier, or any other reason outside of our control, we will use our best endeavours to let everybody concerned know as soon as is practicably possible. You will be offered the chance to rebook the course or, if you have already paid, be repaid without penalty.

For open courses, where cancellation is enforced upon us by force majeure, the fault of a supplier, or any other reason outside of our control, we will use our best endeavours to let everybody concerned know as soon as is practicably possible. You will be offered the chance to rebook or cancel your place without penalty.


Shipley may provide access to internet-based services through a number of different providers from time to time and deliver services in a number of ways. While we will endeavour to ensure the reliability of these services, we are not in any way liable for your inability to connect to these services and there is no recourse offered in these terms in such an instance. We recommend that if there is any doubt, you check the technical specifications and your ability to engage, considering hardware, software, connectivity, and any other factor before purchase. We will be happy to assist you and make any individual provision, if needed and possible, at that stage.

Where physical resources such as materials packs are sent out for training courses, charges will be levied if subsequent materials packs need to be sent for any reason. Charges must be paid by an accepted credit or debit card before dispatch.


Should a delegate, for any reason, be interruptive to the rest of the group beyond behaviour that the trainer considers to be reasonable, then the trainer, acting with full authority, has the right to eject any given delegate from a training course. We reserve the right to do this without warning although we would inform the person responsible for booking that delegate as soon as practicably possible.

Delegates who are late will miss the beginning of the course or the session for which they are late. If delegates request additional break time for important calls or similar or ask to leave early, then this is granted.

No refunds can be given in the event of any behavioural issue.


These terms and condition shall be construed in accordance with and governed by the laws of The Republic of Ireland


To provide these services we may gather personal data. If you are booking a training course on behalf of an organisation, you should ensure that you have the consent of the data subjects to provide this information to a third party (Shipley). A copy of our privacy notice can be found on our website