About Us

Shipley is the global leader in business winning training and consulting.

On the island of Ireland, we are based in Belfast, Dublin and Limerick and work closely with Shipley colleagues internationally.

The value Shipley brings to clients includes: 

  • Over 50 years of hands-on, trusted experience helping companies in a variety of markets compete and win - clients trust our values, work ethic, flexibility, and results!
  • Experience applying best practices across many industries and markets including agile work environments requiring flexibility and adaptability.
  • A proven return-on-investment (ROI) with capacity to expand capture or proposal teams as the workload demands - spend less, win more.

We tailor the team and service to suit you: we’ll help you achieve step-change in the performance of your business development team, support you on a specific bid or provide a day or two of a bid specialist’s time.

Whatever the task, you’ll have at your disposal a global network of 400 consultants with demonstrable ability to help you win. That team includes proposal specialists, capture managers, trainers and process designers; all using a set of proven Shipley tools.

The Team

Tim Collins

Tim Collins

Managing Partner

Experienced bid professional. Involved with Shipley since 2008 in Ireland, the UK and New Zealand. Skilled in bid strategy development, persuasive writing, proposal management, procurement and project management.

Bid experience in Ireland, Northern Ireland, UK, EU, Middle East, USA, Asia Pacific.

Enjoys, creative innovations that increase bid engagement and impact.

APMP Practitioner with background in business project management and procurement.

Mark Taylor

Mark Taylor

Board Advisor  -  and Shipley UK MD

During his 19 years with Shipley, Mark has designed multinational business winning curriculums and delivered over 500 workshops.  

Bid experience in Ireland, Northern Ireland, UK, EU, Middle East, India, South America, USA.

Enjoys, leisure time - especially near the Irish coast, enthusing specialists from all disciplines to become involved in business winning, and helping them develop the skills to do so. 

APMP Professional, with background in engineering.

Fiona O'Meara

Fiona O'Meara

Presentation Specialist

Helping your teams develop the confidence and skills needed to deliver winning pitches.

Would you like to hold the room when you speak? Not by being showy or overpowering, but just as yourself? Fiona can show you how to be heard, without losing sleep over it. + Win business + Impress at meetings + Stand out from competitors + Feel excited - not terrified.

Enjoys, helping people excel and seeing results.

Extensive qualifications and background in business, communications and speaking.


Tony Birch

Tony Birch

Champion and Shipley UK Chairman

30 years with Shipley; 26 years and 6 months as an International APMP member; 22 years as an APMP UK member. These are all starting to look like big numbers for a person as young as I am.

Bid experience, everywhere. Has lost count of the countries and sectors worked in. 

Enjoys, contributing to industry best practice and driving improvements in bidding professionalism.

APMP Fellow, with background in training and winning tenders. 



Bid Manager and Strategic Writer

Extensive technology bidding experience in Ireland and internationally. 

A 'natural' writer with creative flair and well honed understanding of persuasive proposal content.  With a background in journalism Sean is eternally curious.

Enjoys, getting under the surface of the RFP to what really matters to decision makers.

APMP Accredited and Shipley Trained. 




Bid Manager

Tracey is a driven and skilled Bid Manager, determined to win every project she has a role in.

She has extensive experience internationally. Tracey is based in Ireland's mid west and is very knowledgable about business here, in both public and private sector.

Enjoys; working with diverse teams, meeting deadlines, winning and celebrating afterwards.

APMP accredited at Practitioner level.




Creative Design Specialist

Brian's artistic talents and extensive experience on proposals are rarely matched. As well as making bids more visually appealing he understands how to use graphics to engage with readers more memorably and persuasively. 



Bid Manager - Business Growth Specialist

As well as winning tenders and helping her clients develop exceptional proposals, Eithne has helped many smaller companies get to grips with the complexities of tendering - especially in the public sector.

She understands the business landscape across the island of Ireland very well.

Enjoys, seamless management of all bid contributors and producing winning results. 

Background in technololgy, international finance and senior leadership.

Helping clients win business for over 50 years

It’s not just what we do, it's the way we do it that makes us different.

Shipley Associates was founded in 1972 by Richard Shipley as a business and technical writing firm. His cousin Steve joined Shipley Associates in 1988. Upon his retirement, in 1994, Richard sold Shipley Associates to Franklin Quest. At the time that Franklin Quest merged with the Covey Leadership Center, in 1997, Steve, along with his business partners, bought the proposals and business development portion of the business from Franklin Covey and built the company into the global leader in business development consulting that it is today.

Shipley has evolved into the leading professional services firm focused on helping clients win business. Today, clients can find Shipley experts in multiple industries speaking dozens of languages. Fortune 100 Companies from all over the world depend on Shipley to provide thought leadership to help them compete for and win business.